OMW Visual Art

by Olivia M. Weaver Creating a polished and professional logo is an essential part of any brand’s identity. For the Weaver Land & Cattle Company logo, I used Adobe Illustrator to clean up the original vector art and transform it into a modern, eye-catching design. Here’s a detailed breakdown of how I used Illustrator’s Image…

By

omwvisual

—

, , , , , , , , , , ,

Refining the Weaver Land & Cattle Logo with Illustrator’s Image Trace

by Olivia M. Weaver

Creating a polished and professional logo is an essential part of any brand’s identity. For the Weaver Land & Cattle Company logo, I used Adobe Illustrator to clean up the original vector art and transform it into a modern, eye-catching design. Here’s a detailed breakdown of how I used Illustrator’s Image Trace feature to refine the logo, incorporating the distinct color from the Yellowstone TV show and optimizing it for various uses.

Weaver Land & Cattle Company (comparison)

Yea

Step 1: Finding the Image Trace Option in Illustrator

To begin, I imported the image I wanted to convert into a vector format. In Adobe Illustrator, the Image Trace tool is a quick way to turn raster images into scalable vector art. To access Image Trace, go to the top menu bar and click on Window > Image Trace. This will open the Image Trace panel where you can adjust settings to fine-tune your vector image.

Step 2: Selecting the Right Options for Image Trace

Once the Image Trace panel is open, it’s time to make the selections that will create a clean and detailed vector. For logo work, it’s crucial to create a solid fill inside the artwork, so here are the steps to follow:

  1. Choose a Preset: Select the Black and White Logo preset if your image is in black and white. This will give you a good base for a logo with clear, defined lines.
  2. Adjust Threshold: Use the Threshold slider to control the amount of detail in the trace. Move it until you see the most defined outline and solid areas inside the logo. The key is to get a sharp and clean silhouette for your design.
  3. Check ‘Ignore White’: If your image has a white background that you want to be transparent, make sure the Ignore White option is checked. This removes the white areas and leaves only the artwork.
  4. Expand the Trace: Once you’re satisfied with the trace, click the Expand button on the top menu. This will convert the traced artwork into editable vector paths.

Step 3: Setting the Correct Resolution for Logos

For logos, it’s important to keep high quality and ensure the final design works across various platforms. When setting up your artwork, the resolution should be 300 ppi (pixels per inch), especially for print purposes. This ensures your logo maintains sharpness and clarity when resized. Illustrator works with vector files, so resolution isn’t as critical during the design process, but when exporting, you’ll want to choose the right settings to maintain quality.

Step 4: Incorporating the Yellowstone Mustard Color

Next, I focused on enhancing the logo with a color that would make it stand out. For the new Weaver Land & Cattle Company logo, I decided to use a color inspired by the iconic Yellowstone mustard from the popular TV show. This color is rich and earthy, perfect for a ranch-inspired logo.

The RGB values for Yellowstone mustard are 255, 87, 51, and the hexadecimal color code is #FF5733. I applied this warm hue to the logo, giving it a distinctive and bold look.

Step 5: Saving the Logo in the Right Format

Once the logo design was complete, I saved it in the correct resolution and with a transparent background, which is essential for logos used on different backgrounds. I chose to export the logo as a PNG file to maintain transparency and ensure high quality at 300 ppi resolution.

The Importance of Simple Colors and Clean Lines in Logo Design

When it comes to logo design, simplicity is key. Clean lines and minimalistic use of colors help create a timeless design that can be easily recognizable across various mediums. The simplicity of the Weaver Land & Cattle Company logo, along with the distinct Yellowstone mustard color, gives the logo a professional and bold presence. Simple designs also make the logo scalable, meaning it can be used across everything from business cards to billboards without losing quality or impact.

In summary, using Image Trace in Illustrator allowed me to refine the Weaver Land & Cattle Company logo quickly and efficiently. By adjusting settings for a clean fill, choosing the right resolution, and incorporating the distinctive Yellowstone mustard color, I was able to create a logo that’s both modern and memorable. For any logo design, focusing on clean lines and simple colors is key to ensuring a lasting visual identity.

Leave a comment